{"id":274839,"date":"2026-01-28T18:22:25","date_gmt":"2026-01-28T17:22:25","guid":{"rendered":"https:\/\/elfen-und-helden.de\/produkt\/annie-sloan-chalk-paint-pure\/"},"modified":"2026-09-11T12:32:18","modified_gmt":"2026-09-11T10:32:18","slug":"annie-sloan-chalk-paint-pure","status":"publish","type":"product","link":"https:\/\/elfen-und-helden.de\/en\/produkt\/annie-sloan-chalk-paint-pure\/","title":{"rendered":"Annie Sloan Chalk Paint\u2122 Pure"},"content":{"rendered":"

Pure<\/strong> is a crisp, modern white for contemporary interiors and high-contrast color schemes. This Chalk Paint\u2122 by Annie Sloan has a fresh, minimalist look and is particularly well-suited for clean-lined, graphic, and modern furniture. Pure has lower coverage within the color palette, so depending on the surface, several thin coats may be necessary. The color builds up particularly beautifully on a light surface. Pure is also suitable for lightening other Chalk Paint\u2122 colors and for Scandinavian-inspired furniture and clean lines. <\/p>\n

Annie Sloan Chalk Paint\u2122<\/strong> was developed in 1990 by Annie Sloan for decorating furniture and other suitable surfaces. The paint offers countless possibilities for custom furniture and creative projects. <\/p>\n

Depending on the surface, Chalk Paint\u2122 can often be applied with relatively little preparation. However, the surface and condition of each project should be checked before painting and prepared accordingly if necessary. <\/p>\n

Chalk Paint\u2122 can be used on a variety of suitable surfaces, including wood, metal, and various previously painted or coated surfaces. The preparation required depends on the specific surface and its condition. <\/p>\n

Chalk Paint\u2122 can be used to create a variety of styles\u2014from sleek, modern finishes to vintage, shabby, and patina effects. Especially when it comes to upcycling furniture, this paint offers many possibilities for giving existing pieces a personalized makeover. <\/p>\n

After painting, the surface can be sealed with a suitable Annie Sloan wax or varnish, depending on the project and the intended use. Depending on how it is applied, wax can create finishes ranging from matte to slightly glossy and can also be used to create decorative patina effects. <\/p>\n

The Chalk Paint\u2122 color palette includes soft neutral tones as well as bold accent colors. Many shades can be mixed together to create unique hues and custom color combinations. <\/p>\n

To lighten other shades, you can use Old White or Pure, for example. This way, you can create custom color shades for your project by mixing your own colors. <\/p>\n

Chalk Paint\u2122 is a water-based paint. For specific information on ingredients, VOC levels, certifications, and application, please refer to the most current product and manufacturer information from Annie Sloan. <\/p>\n

Upcycling is a particularly great use for Chalk Paint\u2122: Instead of leaving existing furniture as is, you can give it a new look using paint, various painting techniques, and personalized details.<\/p>\n

Chalk Paint\u2122 offers countless possibilities for creative furniture design\u2014from a simple color change to more elaborate vintage, patina, and special-effect techniques. This way, you can give your existing furniture your very own personal style. <\/p>\n","protected":false},"excerpt":{"rendered":"

Pure<\/strong> is a crisp, modern white for contemporary designs and bold contrasts. This Chalk Paint\u2122 color by Annie Sloan has a fresh, minimalist look and is particularly well-suited for clean, graphic furniture designs. Due to its formulation, Pure may require several thin coats to achieve an even, opaque finish. This shade looks especially beautiful when paired with a light base or with Country Grey and complements Scandinavian- and modern-inspired interiors. <\/p>\n","protected":false},"featured_media":276474,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[7395],"product_cat":[7671,7381,7394,4767,4832,6572],"product_tag":[7382,616,7667],"class_list":["post-274839","product","type-product","status-publish","has-post-thumbnail","product_brand-annie-sloan","product_cat-1transl","product_cat-annie-sloan","product_cat-annie-sloan-chalk-paint-chalk-paints","product_cat-chalk-paint","product_cat-new-products","product_cat-shades-of-white-neutrals","product_tag-annie-sloan","product_tag-chalk-paint-2","product_tag-trans","first","instock","taxable","shipping-taxable","purchasable","product-type-variable","has-product-safety-information"],"bundled_by":[],"bundle_stock_status":"instock","bundle_stock_quantity":null,"bundle_virtual":false,"bundle_layout":"","bundle_add_to_cart_form_location":"","bundle_editable_in_cart":false,"bundle_sold_individually_context":"","bundle_item_grouping":"","bundle_min_size":"","bundle_max_size":"","bundle_price":[],"bundled_items":[],"bundle_sell_ids":[],"acf":[],"_links":{"self":[{"href":"https:\/\/elfen-und-helden.de\/en\/wp-json\/wp\/v2\/product\/274839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elfen-und-helden.de\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/elfen-und-helden.de\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/elfen-und-helden.de\/en\/wp-json\/wp\/v2\/comments?post=274839"}],"version-history":[{"count":4,"href":"https:\/\/elfen-und-helden.de\/en\/wp-json\/wp\/v2\/product\/274839\/revisions"}],"predecessor-version":[{"id":285771,"href":"https:\/\/elfen-und-helden.de\/en\/wp-json\/wp\/v2\/product\/274839\/revisions\/285771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elfen-und-helden.de\/en\/wp-json\/wp\/v2\/media\/276474"}],"wp:attachment":[{"href":"https:\/\/elfen-und-helden.de\/en\/wp-json\/wp\/v2\/media?parent=274839"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/elfen-und-helden.de\/en\/wp-json\/wp\/v2\/product_brand?post=274839"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/elfen-und-helden.de\/en\/wp-json\/wp\/v2\/product_cat?post=274839"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/elfen-und-helden.de\/en\/wp-json\/wp\/v2\/product_tag?post=274839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}